Marketing in China behind the Great Firewall

Marketing property in China

We’ve increased our already impressive marketing reach by creating a presence for Alex Neil along with select properties for marketing in China behind the Great Firewall. We already utilise Rightmove, Zoopla, OntheMarket and actively post and promote property adverts on our busy social media channels, our Facebook activity drives plenty of traffic to our website.

Reinforcing those tactics, our chosen marketing vehicle for delivery in China is Juwai.com, take a look at Alex Neil's page on the number 1 Chinese international property portal. Our presence opens access to a large audience of high net worth Chinese applicants seeking properties to rent and buyers purchasing homes, investments and second properties in London.

Why Juwai.com? Well, it is the only portal hosted on both sides of China’s Great Firewall and receives an impressive monthly audience of 1.5 million users and is already generating a wealth of new enquiries. Juwai.com is hosted in China and our property listings are professionally translated into Chinese which is one of the many USPs that make Juwai.com the first choice for Chinese buyers.

Since opening in 1984, we’ve created longstanding relationships with international property owners, buyers and tenants from across the globe, our new presence on Juwai.com has amplified enquiries from China. Chinese clients often seek bases in Rotherhithe & Bermondsey, Canary Wharf & Docklands, Bow & Bethnal Green and Chislehurst & Bromley to experience life in London. Another motivation for foreign buyers is that families particularly wish to provide their children with British education.

Properties in good school catchment areas are always popular with buyers and tenants as are homes near flowing water. In Feng Shui, water is the ancient Chinese symbol of prosperity and abundance, flowing water symbolises income, thankfully our offices cover many waterside areas and developments alongside the River Thames.

Chinese investment buyers form an important section that purchases property in our catchment areas. Quality properties with no chain are a popular commodity as are properties in brand new developments, many Chinese buyers purchase property as Buy to Let Investments, many have benefitted from high capital growth by purchasing "Off-plan" in an underlying rising market. You can view all of our properties for sale, there is plenty of variety and we are working with a growing list of Property Developers and have many brand new homes available.

Our sellers and landlords value the increased marketing exposure we are providing, many have benefitted directly, and you can join them for no additional cost. If you are thinking of selling or letting a property and wish to take advantage of our services please either visit our offices, contact us on 020 3941 9966 or book your valuation and marketing appraisal to find out more.