Selling process for properties in East London, South East London & North Kent

1Sales Valuation

When you decide to sell your property in East London, South East London & North Kent your valuation and marketing appraisal is an important step in the sale of your home, as is the property's value. One of our experienced valuers will assess the property whilst factoring in your needs and desired timescales. Asking prices are affected by many variables and our advice will be based upon Land Registry Office data, recent comparable property transactions, subject property's condition and prevailing market conditions.

2Selecting an estate agent

Our first-class service and proactive approach will ensure that we exceed your expectations as your agent. We've had an established local presence since 1984, we engage an experienced team to promote your property and have many distinct marketing advantages over our competitors. We always strive to achieve the best price and endeavour to create sales with the strongest buyers that match your circumstances. Take time to read testimonials from satisfied clients and customers.

3Obtain an EPC

In line with current legislation, all sellers must provide an Energy Performance Certificate (EPC) for their property which rates the energy efficiency of the dwelling along with its carbon emissions. The EPC details should be displayed on all property particulars and is a legal requirement for the majority of properties in England and Wales. An internet search will reveal local EPC companies that can provide you with one.

4Instructing a solicitor (conveyancer)

Choosing an experienced and diligent property lawyer can help reduce the time involved for the legal work to be completed. Our preferred conveyancing partners will be happy to provide you with a quotation for the work involved with selling your property. They will be able to provide an in-depth explanation of the conveyancing process, the legal terminology and answer any questions you may have.

5Presenting your property

Presentation is very important, first impressions count so do ensure that your home is tidy and clean both inside and out. It makes good sense to de-clutter the property as much as is practicable, it creates a feeling of more space. View your property objectively from how a visitor would see it. There may be obvious and quick improvements that could be made making the property all the more appealing.

6Marketing your property

We provide maximum marketing exposure across a wide range of media channels, internet directories and property portals. Physically, our modern high street offices are strategically positioned in key locations and staffed with experienced teams who are ready to get you moving.

Digitally, our website is an interactive resource with excellent functionality for sellers and buyers. New properties are immediately uploaded and circulated, alerting matched buyers by SMS and email. In turn, our website feeds the major property portals further exposing the property to market.

Our Property Consultants personally match properties with their actively registered buyers and there is often an instant response to new property listings. Even in today's technology-led society many of the buyers and sellers we encounter prefer in-person communication from a property professional. Our CRM has an extensive existing database of prospective purchasers, there are frequently sales generated very quickly from this pool of buyers.

Another effective marketing tool is to utilise one of our distinctive For Sale boards. This highly effective advertising method has always generated quality enquiries and is a great visual reference for local buyers.

The wider we expose your property to the market, the better opportunity there is to reach the largest selection of buyers which ultimately maximises interest and offers received.

7Accompanied viewings

Prospective buyers will always be accompanied and are booked by appointment with our experienced Property Consultants who will highlight the features and benefits of your property and the local area. We can liaise with tenants in residence or securely hold keys for vacant properties, we take security very seriously. Our teams are available on weekdays, evenings and weekends.

8Receiving an offer

All offers are submitted verbally and in writing, they are verified for quality and substance. We carry out the required checks under the Proceeds of Crime Act 2002 and Anti Money Laundering Regulations 2003. We ensure that any mortgage requirements are investigated and request proof of deposit, mortgage agreement in principle and for cash purchasers, proof of funds.

Where a purchaser has a dependent property sale, we will seek clarification of any chain along with its state and readiness to proceed.

In cases where multiple offers are received, we will advise you on the best course of action. We will always try to achieve the best possible price for your property and act in your best interests throughout the transaction.

9Offer agreed

Once offers have been fully verified and one has been subsequently accepted, we will issue a memorandum of sale detailing all parties involved in the transaction.

As the buyer actively organises any required finance, pays their survey fee and upfront costs to their solicitor. The initial onus of legal workload falls to the seller and their solicitor. Your solicitor will request the title deeds from the lender which will form part of the draft contract.

This details the terms of the sale of the property and is sent to the buyer’s solicitor to enable them to commence their preliminary enquiries. The Title Deeds and Lease (if applicable) along with Management Company accounts (if applicable) will be checked and local searches carried out.

Our experienced team proactively assist and liaise with all parties throughout the conveyancing process to ensure a smooth, timely transaction.

10Exchange contracts

When the buyer's solicitor is in receipt of the formal mortgage offer and instructions, all required legal documentation, a deposit in cleared funds, both parties signed contracts and mutually agreeable completion date, the solicitors will then be able to formally exchange contracts. This finalises the terms of the sale and makes the transaction legally binding for both you and the buyer, their deposit is transferred to your solicitor at this point.

11Organise your move

It's very common for both parties to require a short period of time between exchange of contracts and completion. If you haven’t done so already, you should arrange all packing and removals, inform everyone of your change of address and organise any required disconnection of services. On the date of completion, the property is legally owned by the new buyers so allow plenty of time to move out.


During completion day, monies are transferred via the banking system to your solicitors. Once they provide confirmation to you and us that the transaction is complete, the property legally becomes the buyers' and we will release any keys in our possession to them.


Sole Agency Fee 2.4% inc. VAT (2.0% + VAT) minimum charge £6000.00 inc. VAT (£5000.00 + VAT)
Joint Agency Fee 3.0% Inc. VAT (2.5% + VAT) minimum charge £7200.00 inc. VAT (£6000.00 + VAT)
Multi Agency Fee 3.6% inc. VAT (3.0% + VAT) minimum charge £8400.00 inc. VAT (£7000.00 + VAT)

Interest will be charged for late payment of fees 9.6% Inc. VAT (8.0% + VAT)

Alex Neil is a member of The Property Ombudsman. Membership number: N00018


Tenant Information

Refundable Holding deposit - 1 weeks rent

Security Deposit 5 weeks rent for annual rental under £50,000, or 6 weeks rent for annual rental over £50,000

Rent - The agreed monthly rent

Changes to tenancy - £50 inc VAT

Early termination charge - Not exceeding the landlord’s financial losses

Late payment of rent Interest of 3% above BoE base rate for each day the rent is late, once it is 14 days overdue

Replacement keys - Reasonable costs

Utilities, council tax, communication services, TV Licence etc Tenants own responsibility unless otherwise stated

Client Money Protection Scheme Membership details Alex Neil are members of CMP (client money protect)

Property Redress Scheme Membership details: Alex Neil are members of The Property Ombudsman. Membership number N00018.